Campaign Concept Messaging

Project: Fall Collection Launch for Tree Hut

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Overview
Created packaging, headlines, CTAs, and event copy for a seasonal product collection and influencer activation.

Challenge
Develop thematic campaign messaging, product naming, and event copy that reflected fall/Halloween themes while maintaining brand voice.

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Strategy & Execution

• Concepted new collection name, “Glow Potion Collection,” to align with product benefits and seasonal theme.

• Wrote short-form copy for packaging, headlines, and CTAs.

• Developed influencer event invite copy and signage, incorporating playful, engaging language.

• Collaborated with brand, external agencies, and designers throughout the process.​

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Results / Impact

• Collection name and copy supported both in-store and digital campaign consistency.

• Event signage copy was widely shared on social media, boosting awareness and engagement.