Project: Ulta-exclusive fall 2025 product launch

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Overview
Partnered with the Peanuts team to launch a limited-edition collection. Developed packaging, newsletter, and PDP copy, while collaborating with internal and external stakeholders to align messaging with both brands’ voices.

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Challenge
Marry Tree Hut’s bodycare benefits with Peanuts’ universe while staying true to brand guidelines. Navigate multiple rounds of feedback and iterations for packaging and marketing copy.

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Strategy & Execution

• Conducted research on Peanuts’ audience and Tree Hut’s skincare benefits.

• Developed short-form, headline, and packaging copy that resonated with Tree Hut's target demographic.

• Named a new scent “Woodstock Glow,” balancing playful character reference with product benefit messaging.

• Collaborated with designers, brand managers, and Peanuts team to refine copy.

• Created newsletter copy that integrated brand messaging, consumer insights, and click-worthy CTAs.

• Wrote PDP copy optimized for consumer education, highlighting features, key ingredients, and benefits.

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Results / Impact

• Copy was approved after multiple iterations, meeting both Tree Hut and Peanuts brand guidelines.

• The final campaign delivered cohesive messaging across packaging, newsletters, and e-commerce platforms, driving awareness for the Ulta-exclusive launch.