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Overview

Developed user-centered product page copy across multiple major retailer websites, crafting content that clearly communicates product benefits, guides shopper decisions, and maintains brand voice while meeting platform-specific guidelines.

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Challenge

Retailer pages each had different formatting, tone, and guidelines. The goal was to ensure that product information was clear, concise, and actionable for users across all platforms while maintaining brand consistency and regulatory compliance.

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Strategy & Execution

• Conducted user-focused research to understand what information shoppers needed to make purchasing decisions.

• Crafted product descriptions optimized for readability and engagement.

• Adjusted messaging for each retailer (Target, Ulta, Walmart, Amazon) while maintaining a consistent brand voice.

• Collaborated closely with sales, brand, and technology/CRM teams to align content with UX requirements and technical constraints.

• Integrated SEO best practices without sacrificing clarity or user experience.

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Results / Impact

• Delivered clear, user-centered copy compliant with retailer guidelines and deadlines.

• Improved shopper comprehension of product benefits, supporting informed purchase decisions.

• Maintained brand voice consistency across multiple platforms, enhancing trust and engagement.