Tree Hut CRM Campaigns – Email & SMS
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Crafted short-form, performance-driven copy across email and SMS campaigns—including newsletters, Black Friday deals, and giveaway promotions—to engage subscribers, drive conversions, and optimize multi-channel results.
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Holiday Newsletter – Winter Self-Care Launch
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Subject Line: Your Winter Self-Care Awaits ✨
Recipients: 9,692
Open Rate: 29.62% (up from 25.4% previous campaign)
Conversion Rate: 4.3%
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Overview:
Tasked with writing copy for our holiday product launch newsletter to engage subscribers and promote new products. Focused on warm, inviting language and clear CTAs.
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Results:
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Open rate increased by 4.2 percentage points compared to prior promo launch newsletters
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Conversion rate exceeded previous campaigns by 1.2x
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Learnings:
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Emotional subject lines and seasonally relevant copy drive higher opens and engagement
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Short, benefit-focused body copy paired with a clear CTA improves conversions
Black Friday Deal – Ulta Special Offer
Subject Line: Tree Hut Black Friday Deals Are Here — Up to 20% Off!
Recipients: 8,850
Open Rate: 32.78% (previous campaign: 29.62%)
Conversion Rate: 5.8%
Testing Insight: Subject line A/B test showed “Up to 20% Off” outperformed “Treat Yourself: Major Tree Hut Savings” by +8% CTR
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Overview:
Wrote copy for a Black Friday 20% off offer and collaborated with sales, digital, design, and brand teams to ensure accurate, optimized messaging across email and SMS.
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SMS Copy:
Tree Hut: Treat yourself and your list! 🎄 Ulta’s Black Friday + Cyber Monday deals are here—get 20% off ALL Tree Hut, in-store & online. Stock up before it’s gone! Shop now âžœ (link) Text STOP to opt-out
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Results:
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Open rate improved by about 3.2 percentage points
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A/B testing led to an 8% lift in CTR
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SMS drove an additional 2.5% conversion from email subscribers
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Learnings:
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Collaborative workflow ensures messaging accuracy and brand consistency
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Cross-channel campaigns (email + SMS) enhance reach and conversions
Giveaway Promotion – 12 Days of Tree Hut Giveaways
Subject Line: Don’t miss it — 12 Days of Tree Hut Giveaways starts TOMORROW!
Recipients: 10,120
Open Rate: 20.64%
Click Rate: 7.1%
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Overview:
Worked closely with social and design teams to write on-brand copy that drove subscribers to social channels for daily giveaways. Focused on excitement, urgency, and clear direction to participate.
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Results:
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Click-through rate above industry average for similar campaigns (7.1%)
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Social engagement increased by ~18% over prior campaigns
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Learnings:
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Aligning copy closely with social campaigns boosts multi-channel engagement
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Clear instructions and excitement in subject lines and body copy drive clicks
