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Resume

Experience

Copywriter & Content Strategist – Naterra International
Jan 2025-Present

  • Built the first in-house copy program and created scalable voice and content systems across digital, mobile, packaging, and retail touchpoints.

  • Wrote clear, user-centered microcopy (PDPs, CTAs, email flows, ad copy) optimized for clarity, accessibility, and engagement.

  • Created lifecycle messaging for CRM (email, SMS, onboarding, re-engagement), improving comprehension and conversion.

  • Collaborated with designers, marketers, and regulatory teams in Figma, Slack, and Asana to align content with UX, compliance, and business goals.

  • Led voice development for bdy., including naming, campaign messaging, and cross-channel storytelling.

  • Applied SEO research and AI-assisted tools to refine content structure and improve discoverability.

  • Partnered with agencies and media teams to ensure cohesive messaging across digital and retail campaigns.

Freelance UX Writer & SEO Strategist – Emergency Leadership Institute (Startup)
Feb 2024-Dec 2024

  • Developed web copy prioritizing clarity, accessibility, and user comprehension.

  • Conducted user research into motivations and pain points; translated insights into concise, benefit-driven messaging.

  • Improved content structure and discoverability through SEO and streamlined content flows.

Media Planning & Strategy Analyst – AMC Networks      
2022-2024

  • Collaborated with creative and data teams to translate audience insights into clear, targeted promotional messaging and graphics that aligned with user viewing behavior.

  • Coordinated and scheduled BBC America’s daily on-air promotions and visual assets, ensuring strategic placement that matched audience patterns and campaign goals.

  • Developed cross-platform promotion strategies for BBCA and sister network franchises, aligning content, timing, and creative direction with user engagement trends.

Digital Content Writer, Intern – SocietyROW Creative Agency       
2021-2022

  • Wrote digital content aligned with user behavior across email and social platforms.

  • Produced SEO-optimized product copy and campaign messaging for fashion and beauty clients.

Additional Experience

ESL English Teacher & Au Pair, Seville, Spain

Jan-Aug 2024

Developed adaptable lesson plans and strengthened cross-cultural communication, empathy, and observation skills.

Skills & Expertise

  • UX Writing & User-Centered Messaging

  • Microcopy, Error & Empty States, and Task Flows

  • Voice & Tone Creation and Brand Consistency

  • Content Strategy & Style Guide Development

  • User Research & Usability Testing

  • Cross-Functional Collaboration (Designers, PMs, Developers)

  • SEO & PDP Optimization

  • Email, Social, and Digital Campaign Copy

  • Wireframing & Figma Collaboration

  • CMS Management & Basic HTML/CSS

  • Attention to Detail, Adaptability, and Team Collaboration

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Tools & Platforms:

  • Figma, CMS, Basic HTML/CSS

  • Asana, Google Suite, Microsoft Office

Education

Bachelor of Science in Creative and Entertainment Industries - Belmont University, Nashville, TN

Minor in Music Business  

May 2020

Certifications & Awards

April MVP of the Month – Naterra International

Apr 2025  

Awarded Company-wide MVP of the Month, recognized by peers and leadership for outstanding contributions and impact.                   

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UX Writing Academy – UX Writing Hub (In Progress)

Expected Dec 2025

Intensive certification program in UX writing and content design.

 

Certificate in UXUI Design: University of Texas at Austin

Aug 2021

An intensive 24-week long boot camp. Skills learned include Figma, Adobe XD, HTML5, CSS, JavaScript, Bootstrap, jQuery, User-Centric Design Research, Visual Prototyping & Wireframing, User Interface Development.

 

Search Engine Optimization (SEO) Specialization: Coursera

Dec 2024

Skills acquired: SEO, Search Algorithm, Business Reporting, Content Marketing, Inbound Marketing, Keyword Research, Mathematical Optimization, Data Analysis, Social Media Marketing.

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