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Resume

Experience

Copywriter & Content Strategist – Naterra International
Jan 2025-Present

  • Sole UX writer and copywriter leading content strategy across all consumer touchpoints for four CPG brands: Tree Hut, Baby Magic, bdy., and Splash

  • Defined, documented, and stewarded brand voice for newly launched brands (bdy. and Splash) and supported the Tree Hut rebrand, prioritizing clarity, accessibility, and consistency

  • Partnered cross-functionally with regulatory, product development, brand, and creative teams to ensure compliant, accurate, user-centered copy across platforms

  • Wrote and optimized UX and website copy for all brand sites, conducting user research, competitor analysis, and testing to create intuitive, on-brand experiences and effective microcopy that improved user flows and conversion

  • Created retailer e-commerce PDP copy in accordance with platform-specific guidelines and requirements for Target, Ulta, Walmart, and Amazon, optimizing content for clarity, discoverability, and conversion

  • Designed scalable content systems, including packaging copy workflows and centralized content databases, to support consistency and efficiency across teams

  • Built a living, scalable content design system using custom GPT-powered databases to enable faster, more consistent UX writing across all brands

Freelance UX Writer & SEO Strategist – Emergency Leadership Institute (Startup)
Feb 2024-Dec 2024

  • Developed web copy prioritizing clarity, accessibility, and user comprehension.

  • Conducted user research into motivations and pain points; translated insights into concise, benefit-driven messaging.

  • Improved content structure and discoverability through SEO and streamlined content flows.

Media Planning & Strategy Analyst – AMC Networks      
2022-2024

  • Collaborated with creative and data teams to translate audience insights into clear, targeted promotional messaging and graphics that aligned with user viewing behavior.

  • Coordinated and scheduled BBC America’s daily on-air promotions and visual assets, ensuring strategic placement that matched audience patterns and campaign goals.

  • Developed cross-platform promotion strategies for BBCA and sister network franchises, aligning content, timing, and creative direction with user engagement trends.

Digital Content Writer, Intern – SocietyROW Creative Agency       
2021-2022

  • Wrote digital content aligned with user behavior across email and social platforms.

  • Produced SEO-optimized product copy and campaign messaging for fashion and beauty clients.

International Marketing, Intern – Sony Music International  
2019

  • Crafted clear, audience-focused marketing messaging for global campaigns, helping translate artist and product details into compelling digital content.

  • Collaborated closely with designers, marketers, and international partners to create cohesive campaign narratives and support multi-market rollouts.

  • Synthesized streaming and social data into insights that informed creative direction and messaging strategy.

  • Supported product setup and campaign launches by organizing key information (tracklists, descriptions, label copy) into concise, consumer-ready language.

  • Assisted with on-site promo events and shoots, helping shape creative execution and maintain brand consistency across deliverables.

Additional Experience

ESL English Teacher & Au Pair, Seville, Spain

Jan-Aug 2024

Developed adaptable lesson plans and strengthened cross-cultural communication, empathy, and observation skills.

Skills & Expertise

  • UX Writing & User-Centered Messaging

  • Microcopy, Error & Empty States, and Task Flows

  • CRM (email & SMS)

  • Voice & Tone Creation and Brand Consistency

  • Content Strategy & Style Guide Development

  • User Research & Usability Testing

  • Cross-Functional Collaboration (Designers, PMs, Developers)

  • SEO & PDP Optimization

  • Email, Social, and Digital Campaign Copy

  • Wireframing & Figma Collaboration

  • CMS Management & Basic HTML/CSS

  • Attention to Detail, Adaptability, and Team Collaboration

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Tools & Platforms:

  • Figma, CMS, Basic HTML/CSS

  • Asana, Google Suite, Microsoft Office

Education

Bachelor of Science in Creative and Entertainment Industries - Belmont University, Nashville, TN

Minor in Music Business  

May 2020

Certifications & Awards

April MVP of the Month – Naterra International

Apr 2025  

Awarded Company-wide MVP of the Month, recognized by peers and leadership for outstanding contributions and impact.                   

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UX Writing Academy – UX Writing Hub 

Jan 2025

Intensive certification program in UX writing and content design.

 

Certificate in UXUI Design: University of Texas at Austin

Aug 2021

An intensive 24-week long boot camp. Skills learned include Figma, Adobe XD, HTML5, CSS, JavaScript, Bootstrap, jQuery, User-Centric Design Research, Visual Prototyping & Wireframing, User Interface Development.

 

Search Engine Optimization (SEO) Specialization: Coursera

Dec 2024

Skills acquired: SEO, Search Algorithm, Business Reporting, Content Marketing, Inbound Marketing, Keyword Research, Mathematical Optimization, Data Analysis, Social Media Marketing.

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