End‑to‑end website redesign for a nonprofit: from accessibility research and user flows to UX writing that builds clarity, inclusion, and engagement.

Conducted research and developed brand voice and tone, creating UX microcopy, user journey messaging, and long-form content across multiple touchpoints.

Create packaging, newsletter, PDP, and marketing copy for a limited-time Ulta-exclusive collaboration, driving cohesive messaging across all touchpoints.

An end-to-end UX writing case study exploring how user research, microcopy, and iterative design shape a streamlined and accessible review experience.

Crafted user-centered product page copy for multiple brands across retail websites. Focused on clarity, brand voice consistency, and microcopy that guides shoppers while meeting each platform’s unique requirements.

Crafted short-form, performance-driven copy across email and SMS campaigns to engage subscribers, drive conversions, and optimize multi-channel results.

Paid‑media engagement campaign: crafted journey‑based copy from ad through email to review, optimizing for conversions and brand voice continuity.

Created packaging, headlines, CTAs, and event copy for a seasonal fall product collection and influencer activation, developing the “Glow Potion Collection” name and aligning campaign messaging across in-store and digital channels.

Conducted a case study auditing and optimizing Excel ER’s “Common ER Treatments” page. Focused on improving clarity, accessibility, and comprehension for patients, while integrating geo-targeted keywords to demonstrate strategic, user-centered SEO and content design.